The Canadian Press

2016-05-15 | Beef Standards

Preview Clip

Alberta beef rancher Ben Campbell says McDonald's took the right approach when it chose to work with the Canadian industry to build up its supply of sustainable beef -- as opposed to Earls, which initially switched to Certified Humane meat from the US. Campbell says companies are trying to cater to millennials, who are more concerned about where their food comes from. (Earls reversed its decision after a social media backlash, and it now says it will work to find Alberta suppliers of ethically-raised beef.)

Date: 2016-05-15
Placeline: BLACK DIAMOND, Alberta.
Source: The Canadian Press
Length: 15 seconds

Transcript Prediction: << Millennials are different than other Generations in that we will write off a brand or a company and just never go back will you know before two years old in 15 years I just don't go there I will never give him a second chance and so they really scared about that >>