The Canadian Press

1999-10-04 | Eatons-Sears

Preview Clip

$19.99
Sears Canada announced on Oct. 4 that it was buying more Eaton's stores -- including the flagship store in downtown Toronto. At a Toronto news conference, Sears CEO Paul Walters said deciding to keep the Eaton name on the stores was a no-brainer. Previously, Sears bought 13 other Eaton stores which were to be converted to the Sears label. The transactions totaled 60-million dollars in cash.

Date: 1999-10-04
Placeline: Toronto, ON, Canada
Source: The Canadian Press
Length: 18 seconds

Transcript Prediction: << the awareness associated with the brand is second to none in Canada we believe the brain can be rebuilt we believe that it still has a connection with the consumer on the degree to which it does will very much depend on how we reposition it and how we develop a relationship with the target customer pursuing >>

Clip ID: 19991004CPCN004